Anyone can make observations about what it is going on by telling the audience what they can see or what has resulted.
If you’re role in the media is to serve as an analyst, it is your ultimate responsibility not to tell me “what happened”, but “why” it happened.
Informing the audience that a player performed well after scoring 40 points, that a team is playing strong defense when their opponent’s offense hasn’t made a first down in the second half or that winning the game is important to the team, that deserves a response of “No freakin’ kidding” from your consumer.
They don’t just want the analyst to tell them “what happened.”
They want the analyst to tell them “why it happened.”
That’s the reason to embrace being a “Why-ner.”
Why did the play work?
Why is that play important?
Why will this impact the next play?
Why would they win the OT coin toss and kick off?
Putting context and perspective in an explanation that is thoughtful and understandable is the true value in any observation.
Your consumers want to be smarter. Telling them what happened is important, but educating them on why it’s important is the critical piece that you need to deliver.
Don’t just think of yourself as an analyst.
Think of yourself as a teacher.
Think of yourself as an educator.
Think of yourself as a “Why-ner”.